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Hello and welcome 2012!
Here are just a few reflections on the past year here at
ResourceiT and of course our plans for 2012…
SharePoint! SharePoint! SharePoint!
Microsoft's fastest growing product since Windows went to new
levels of deployment and upgrade. Thanks to a fabulously
crafted marketing approach by the ResourceiT team (led by Rebecca
Little) and Mark Johnston and Alistair Rees, we have generated a
record-breaking number of SharePoint project opportunities during
this quarter. Thanks to all the partners who have helped to
make this one of the most successful marketing projects we have
delivered in our career so far!
Hitting the ground running with Microsoft Unified
Our support of Polycom and its Microsoft partnership saw Polycom
win the Microsoft UC Innovation partner of the Year award at WPC in
LA, and become one of the first Microsoft Gold UC competent
Talking of WPC, it was great to see Westcon as sponsors of the
Microsoft UK lounge. Even better was seeing Guy Koster and
Pete Woodhams dressed as Maverick and Goose from Top Gun
(hilarious) at the UK party. A huge thank you to Microsoft UK for
We have been working closely with Steve Tassell and the
Microsoft UC team to deliver a variety of very successful marketing
campaigns with UC partners. These have resulted in an impressive
pipeline of Lync Server opportunities due for close before the end
of the financial year.
Side by side with Microsoft's Tony Cocks and Malcolm Bullock,
we've worked hard to recruit some hard core Ci**o partners across
to Microsoft - and followed through by helping the new recruits to
grow their Microsoft UC business by delivering "UC Sales
Accelerators" (brainchild of Garry Corcoran and his Discover Demo
Deal approach). We do love a competitive win.
Training Microsoft PAMs throughout Europe
One of the most strategic new partnerships we have developed
this year has been with the Rudow Group. We have built a team of
very high quality and experienced trainers to confidently and
expertly deliver Rudow content for "Achieving Strategic Alignment
with your Partners" to most Microsoft PAM's across Europe. This has
been a lighthouse project for us - from Prague to Moscow, Madrid to
Warsaw we have visited virtually every Microsoft sub-office in
The positive feedback received for our skilled training team
combined with the depth and quality of Rudow content have been
literally off the scale. We are thrilled to see so many
comments from Microsoft PAMs who have been in a position to apply
the learning. Congratulations to Toni Kent, Tony Robinson and Paul
McAdam at ResourceiT for a job very well done. Thanks also to
John Rudow for giving us the opportunity to work with him and a big
pat on the back for John Rose (ResourceiT Head of Marketing
Strategy) for his excellent management of this strategic
project. We look forward to deliveries in APAC and the rest
of EMEA in 2012.
So what are we planning in the next 12
2012 will see us significantly develop our offerings in a number
It's all about the web
Digital Marketing Services and Online Reputation Management will
be critical to our clients in the not too distant future (if not
already). We believe that the web is one of the biggest
marketing tools of today - and without focus in this area more and
more businesses will struggle to grow and develop. We have
worked hard to research and develop our digital offerings
throughout this year to ensure that they we will deliver value and
will be launching some exciting new services for Microsoft partners
in the New Year. Watch this space.
Remember it's your customers that pay the
Our Customer Surveys have proved invaluable to partners
throughout 2011 and we have every intention of continuing this
service in 2012. We speak to your best customers on your
behalf, find out how they view your services, why they selected you
as a supplier and what they like and what don't like about working
with you. For what is a relatively small investment, this
service has delivered deep and unique insight enabling partners to
truly cement customer relationships and get direct feedback on what
they are like to work with - the perfect platform for growth.
Helping you make money in the Cloud
Head in the clouds or in the sand? Transforming an
existing "services based" business to a commodity business remains
a challenge for most businesses right across the IT channel.
We have seen a multitude of "transformation" or "strategy"
offerings being delivered by various organisations in our sector
(some more successful than others) but when all the talking and
planning is done, how are you actually going to move your business
Taking our highly successful and proven Value
Proposition process we have adapted and developed it to meet the
needs of partners who want to develop a Cloud-based
proposition and business practice. Whether it's Office365,
Windows InTune or SQL Azure that fits your business, we have deep
and insightful experience to share for any Microsoft partners keen
to explore the Cloud opportunity.
Wishing you a very Prosperous New
Call: +44(0)1256 881100
4 Dec 2013
Moving on from the days of being referred to as the ‘colouring in’ department, marketing is now seen as a crucial department of any business. Any business worth ... read more
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