Deployment
Put plans into action
This is where we turn recommendations into action. We work with you to build a strong proposition, based on our observations and research into your market opportunity, and we help you take this to market:
Test your message
We would typically undertake a telemarketing pilot to test your message with your target audience. This is an invaluable phase – allowing us to measure, build and refine your offer, and enabling us to quantify the predicted number of leads you will actually see from your investment in telemarketing.
If the pilot delivers what you expect, we develop it to deliver further qualified opportunities. Alternatively, we might revisit your proposition to understand whether you have identified the right target market, whether we need to fine tune the message and whether any of these elements need to be reworked or refined.
Build your data
The right product and the right message are of little value unless you can communicate them to the right people.
If you have an up to date and accurate list of prospects that’s fantastic. If not, we can call, clean and profile your existing database. Or we can purchase data on your behalf to give you a list of target contacts in your target market.
Develop supporting material
We recently conducted a study showing that sales people spend an average of 40% of their time preparing for pre-sales meetings – time that should be spent selling.
Moreover, many sales people tell us that they use less than 50% of the marketing materials provided to them. This means that 50% of your investment is wasted.
We have developed a process that will ensure you get your marketing materials absolutely right. And that your sales people can and do use them.
Your sales literature should help your sales people do the job they are paid for and good at. They shouldn’t need to get bogged down in building their own marketing message – particularly when this might not be in line with the company vision or strategy.
You really need one consistent brand, one consistent message – adapted to the individual markets and people you want to sell to.
We can help you assess your marketing collateral and either produce what you need or make recommendations that you can take to your own marketing, copywriting and design people.