Marketing
Results-focused marketing
Clarity of thinking
Time spent on research and planning will, without doubt, improve the results of your marketing efforts. Whether your objective is to grow your revenue and profitability, or to improve stakeholder communication, it’s this initial preparation that really pays dividends.
With our focus on the Microsoft partner channel, and our near obsession with delivering results, we can help you with both strategic and tactical marketing services.
Marketing strategy and planning
We have successfully worked with Microsoft partners of all sizes to create marketing strategies that build strong relationships with customers and stakeholders. We focus on getting the upfront thinking right. We develop marketing strategies and implement plans that deliver sustainable improvements in your business growth.
Develop and communicate your message
Through our copywriting services we can help you build propositions into targeted on or off-line messaging. We can produce customer case studies, brochures, direct mail pieces or marketing emails. We can also help you create a web site that talks to your customers and stakeholders, succinctly and clearly – this can mean starting from scratch or simply a refresh of your existing site.
There’s lots of flexibility in the way we work with our customers. We can work in conjunction with your own in-house marketing teams and designers, or the design agencies you normally use. Or we can take care of everything for you.
Lead generation
Developing a steady pipeline of qualified project opportunities requires focus, time and hard work. Unlike other agencies we do not bombard our customers with reams of data that “may turn up an opportunity at some point in the future”. We work with you to define exactly what type, size and volume of opportunities you are looking for, and then do the necessary leg-work to create them.
When is a lead defined as a lead and when is it a qualified opportunity? Who else is involved in the decision to buy? Who are the existing suppliers – and what are the plans the prospect customer has for bringing in additional expertise? These (and many more) are all questions that we ask before we present potential opportunities back to partners.
One of our key focus areas is to help partners reduce the cost and time involved in pre-sales. If we ensure that we understand from you exactly what information you need to make decisions about pre-sales resource allocation, we can make it a priority to get this information for you before we define a lead as a qualified opportunity. We think that should be our job – not yours.