Presenting to Microsoft

There are over 34,000 Microsoft partners in the UK – all of which are keen to maintain their relationship and maximise their investment. Some partners have a higher profile than others and there are a multitude of reasons for that including how much revenue they generate for Microsoft, how much they help to enable Microsoft to increase its market share, and how committed they are to the Microsoft Partner Network.
Like any corporate organisation operating in a competitive market, each year Microsoft has a set of objectives it needs to achieve. As it is “selling” through a 3rd party channel (its partners) it is critical that it identifies those that will help the business to grow and win against its competitors. How does it do that? And, how do you find out what the key objectives are that you can contribute to?
Any partner that is looking to improve its relationship and gain greater mind share and support must be able to articulate its value. We help partners to identify the key components that will attract the right sort of attention from Microsoft and are always focused on doing that in a way that’s right for your business.
We can help you to identify your value, present your business in the best way – and enable you to take full advantage of the benefits and opportunities on offer. The first stage of doing that is by identifying what is it that you do, that makes a difference to you and to Microsoft.
We get together with you for a one day round table session and take you through a very structured agenda. We ask you questions about your current and future plans and capability and map those as relative to Microsoft and how the MPN can help you. You’ll have a lot of information to talk through, numerous ideas and likely a multitude of directions you can go in – but what is important to you is that you place the right bets and focus your attention in the most lucrative areas – and know where to find the MPN assets that will help you succeed.
We can help you to define what your message and value is to Microsoft and propose ideas and suggestions to you on how best to present it. As we work with some of the most successful Microsoft partners in the UK and abroad we know what Microsoft is looking for, what they will realistically offer to support their partners and how to get to it. Our experience and unique relationships and knowledge can save you significant time and cost. Partners that work with us are often amazed at what we are able to identify and achieve in a very short space of time – it’s one of the core elements of our business and we spend a lot of time making sure we get it right for our clients. We are expert in using the MPN tools and resources and know our way around the 100,000 pages that make up the Microsoft Partner Portal – saving you considerable amounts of time and money.
After our session we will provide you with:
A document that highlights your core value mapped to Microsoft
Ideas and advice on where you could focus and develop your business to increase the ROI you realise from the MPN
Everyone that works at ResourceiT has worked either for a Microsoft partner, at Microsoft, or in a relevant marketing or sales role. As we are engaged by Microsoft directly to speak to its customers, deliver integrated marketing services on behalf of Tier one partners and are often asked to recommend partners we would put forward for particular partner-led campaigns we know exactly what Microsoft is looking for when it works closely with a partner – that’s a huge an some would say unique insight.
Next steps
Once we have worked with you to pull together your core message and value, you are then in a position to consider how best to take it forward. There are a significant number of different ways of doing that depending on what you want to achieve and where you should start. The next step from here is Building A RoadMap that takes you on the journey.