Marketing Strategy Workshop

What is it?

Defining the right strategy to go to market is one of the most crucial stages of growing a successful business. We help our clients to reveal their greatest assets, and come up with innovative and exciting ways to get those into the right market. It’s all about the who, the what and the how ..

Our passion and enthusiasm to really get to grips with your business and create a genuine and well-planned marketing strategy is really an experience to behold – your business will never be the same again.

Who is it for?

Microsoft along with most other technology vendors develops software almost at the speed of light. As a Microsoft partner, whatever your size, shape or focus, you want to take advantage of the opportunities whenever you can, yet it has to be right for your business, too.

If you are at the “I’m not sure how to do this” stage – exploring the marketing strategy with us is the perfect way to reduce your risks and increase your chances of success.

If you already have a Marketing Manager we can work with, that’s great – if you don’t we’ll provide one to help you.

How do we do it?

Beginning with an interactive workshop with our team of experienced Microsoft channel marketing experts the black art of marketing will suddenly become clear to you.

We’ll bring along the right team of people that fit with your business, your culture and your technology area and deliver a session that is full of ideas, imagination, debate and decisions.

After the session with you, we’ll head back to the ranch and research, cogitate and consider – and then deliver your marketing strategy to you. The written strategy will give you clear direction about where you start, what you have and what you need to do to launch your business, new solution or product.

Benefits to you - our client

• Significantly increased ROI from your marketing budget
• Faster results, higher volume of responses from your target audience
• Clarity on your direction and identification of your best route to market.
We don’t seek to replace anything you already have - website, collateral, messaging etc .. just make it all sparkle and give you more back.

Tangible outputs

• One day interactive workshop
• Depth research and analysis
• Documented marketing strategy detailing priority actions and activities

Why us?

The thing about being a Microsoft partner is you need to work with people that understand the market you are in. Partners often come to us AFTER they have tried other marketing businesses that have promised the earth and delivered nothing. The reasons? Usually because they simply didn’t understand, the technology focus, the channel, Microsoft – it’s all critical knowledge and you can’t just pick it up. You’ve got to be in it, to win it, as they say ..

Next steps

Once you are armed with your strategy and action plan, then we can move into execution - where it gets really exciting. You’ll be saying I know who I am, I know who I want to sell to, I know how I am going to do it – now I need to start telling everyone!
If your strategy is based on driving a new product or service, you’ll need a robust and compelling Value Proposition if you’ve got all that done, then check out our Sales and Marketing Execution Services and see who we can help you to bring home the bacon..