Value Proposition Workshop

What is it?

Lots of people talk about the importance of knowing your “value proposition” but what on earth is it and how do you get one? Straight off the bat we can tell you. It means pulling together how you can communicate what you deliver to your customers and prospects to meet their needs. We have built a process for ensuring that the value proposition you create is absolutely bang on the money. Believe us when we tell you that whether you do or don’t have a marketing person in your business, this process is a dream come true and will enable you to absolutely nail your message and how you are best to deliver it.
If you have ever created what you think is a really great solution, produced a whole load of web content or marketing collateral about the offering, set up an event that got very low attendance or spent a lot of money on telemarketing with hardly any leads coming out of it – then this is the session for you.

Who is it for?

Partners that are taking a new product or solution to market, partners who have invested in marketing campaigns in the past and found them not to have delivered the desired results, marketing managers that could do with some help and support pulling a value proposition together to take to market, or people within partner businesses that have little or no marketing experience and need to work out how to communicate their message in the best way, to the right people.

How do we do it?

Armed with a clear idea of what you want to do, we get together with you for a half-day session and walk you through our unique 10-step process creating your identified value proposition and supporting message along the way.

We will give you a completely different way of looking at your offering, putting yourself in the buyers shoes and drawing out of you, all the things that will make your ideal prospect want to know more.

We don’t just look at the message; we also advise you on how to market it and make decisions about what you want the prospect or customer to do when they have bought in to the relevance of the message.

There is always a Project manager on-site with us, who will capture everything that is discussed in the session and send it back to you for your approval – then the magic begins …

Benefits to you - our client

Use of a tried and tested methodology to create a value proposition which can be used again and again. Confidence in how you are communicating your message to your target audience, that you have done the best job you possibly can in getting all the right information across. Identification of the gaps you may have which can make your message more powerful, such as missing customer evidence, what you decide to schedule as a way of encouraging communication and which marketing tools you use to attract people. The value proposition process will also work for creating partner to partner service propositions and vendor positioning propositions.

Tangible Outputs

Documented value proposition
Our recommendations on how to go to market
Identified gaps in your proposition
Actions that will increase your response rates

Why us?

As a business, sales and marketing consultancy that completely understands technology businesses, we can develop a compelling value proposition in half the time it would take a non-specialist and often achieve twice the results. Because we are delivering so many campaigns for Microsoft and its partners, we can only get great results if the message is right in the first place. We created this process so we could deliver great marketing solutions – sometimes just this session in itself is all partners need – you don’t have to use us to execute it, if you’ve already got your own resources to do that, that’s great – this will definitely help, whatever you decide.

Next Steps

Once you have your customer message sorted, and you know how you are going to communicate it to your target audience, you then need to get the message out there. Have a look at our Sales and Marketing Execution Services to see what we can offer you to help with that.