Insights & Automation
Knowing the ins and outs of your data can really take your business to new heights. Having the insights to say ‘Prospect A has visited these 3 landing pages and filled out 2 forms” can transform the way your sales teams position their propositions.
We have a number of packages which help your business plug the gaps.
A simple code is placed onto your website and the aim of the heat-mapping software is to find out where your website users are entering and exiting. Our heat-mapping software allows us to review your whole website and provides vital insights which allows you to say “The above page fold isn’t being utilised well enough and we need to place stronger CTA’s on this page as 47% of visitors leave once entering”.
Pulls together key information from multiple sources. Whether you want a dashboard that takes a look at your website performance from a Google Analytics view or you want to review your social performance to take a look at, the opportunities for customisation are endless.
A comprehensive review which takes a look at your website content, use of imagery, SEO performance and use of social platforms. Recommendations are made for each section of the review. These reviews are extremely thorough and take 2 days of DME (Digital Marketing Executive) time to carry out and complete.
From optimising your staff’s time, to optimising which customers your sales team focuses their effort on, the scope of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks. Our Marketing Automation packages cover a broad range of services that include: full marketing automation, campaign tracking, behavioural based emails, blog builders, dynamic landing pages, CRM & sales automation, form builders, reporting and analytics as well as anonymous visitor ID.