GREENERY: Pantone of the year 2017

Pantone of the year 2017

Read.

In a previous blog back in December, we predicted the upcoming Pantones for 2017. I’m confident every designer will agree it’s extremely important to keep on top of the latest design trends, so we can incorporate them into our work where relevant and ensure everything is up to date for our clients.

It’s no secret that colour plays a huge part in design work on a daily basis, which is why the release of the Pantone shade of the year has such importance.

If you weren’t already aware, the Pantone of the year is a colour selection that represents our current cultural climate, serving as an expression of mood or attitude. For example, last year saw the first ever colour duo; Rose Quartz and Serenity, which together symbolised a balance between a warmer, gentle rose tone and the cooler tranquil blue conveying compassion, relaxation and peace.

In contrast to last year’s pastel blues and soft pinks, 2017 brings a whole new shade into the design game; Greenery #15-0343.

This zesty yellow-green hue signifies new beginnings. A fresh New Year, healthier life choices, the scenery outdoors during spring and summer and fast growing vegetarian trends. But most importantly, Greenery symbolises the concept of ‘our environment’.

This particular shade may not be to everyone’s taste and when current fashion trends adopt this shade (remember the overload of blush pink clothing in 2016?) you might be wondering why on earth anyone would want to walk around in bright green clothing.

However, it’s essential to learn to embrace it and introduce it into your design work where possible, as it proves to your clients that you’re proactive in keeping up with current trends. Those with an eye for design will instantly identify this shade when it’s used in adverts or marketing collateral, which could even result in better engagement.

A great way of introducing Greenery into your work from the start is to experiment in your design programme by pairing it with different colour palettes to see which shades work in conjunction with each other. This will determine the ones that you can use in future pieces of work and will also save time when pairing colours.

 

Marley Lacey, Creative Designer

Delve.

We've got a lot to say about the world of technology and marketing. Take a look at our blog archive and see our past musings.

Read.